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Cleaning up Spammy Directory links

Amazing Article that comes up with a creative way to remove Spammy directory links using the HTaccess file of your website… ingenious – can’t wait to try this out!!! Let me know if you’ve tried it and how it worked for you.
One Headsmacking Tip to Clean up Spammy Directory Links – YouMoz – Moz.

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With the public release of Universal Analytics, there are now many different methods to collect data from your website with Google Analytics. The aim of this guide is to provide guidance on which of these methods is right for your organization — and when you should consider a move to Universal Analytics — by presenting a decision tree to help organizations reach the best possible outcomes for meeting their data requirements.

Excellent Blog Post describing the different styles of GA code – also brings up the GREAT news that soon we will be able to migrate our old GA code into the new Universal Analytics Code… you don’t have to wait until then, try using it now by setting up a new web property on GA. To learn more…

Should You Upgrade to Googles Universal Analytics? | Cardinal Path Blog.


TOP 11 Landing Page Platforms

Check out this EXCELLENT list of easy-to-produce landing page platforms perfect for your PPC/SEM Campaigns.

Also find: Features, Pricing and Highlights

11 Landing Page Platforms: Create and Test Landing Pages Without IT | Cardinal Path Blog.























Let us know if they missed any….

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Mobile Commerce – What You Must Do For Google

There are three things a retailer must do:

First, a retailer’s site must have what is known as a “vary header” that indicates user agent the mobile platform initiating a request; this tells Google that the content at the URL varies by user agent, Klais says.

Second, for desktop pages and mobile pages that correspond to one another, retailers must insert on the desktop page a meta-tag called an alternate tag that identifies the mobile version of the desktop page and the mobile URL, Klais says.

And third, to complete the loop, retailers must insert on the mobile page a meta-tag called a canonical tag that identifies the desktop version of the page and the desktop URL, Klais says.

via Mobile Commerce – Google cracks down on mobile laggards – Internet Retailer.

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Universal Analytics: Should I Switch or Not?

By far the most complete description I’ve read about Universal Analytics. 

Back in October 2012, Google announced Universal Analytics as the next version of Google Analytics. The tracking code has been overhauled completely, and there are plenty of back-end improvements.

And they just opened up the beta to the public.

Even though there aren’t any new reports yet, you’ll need to switch over to Universal Analytics sooner or later if you want to keep getting access to the improvements in Google Analytics.

Full disclosure: moving to Universal Analytics isn’t a quick upgrade. You’ll need to set up a new property and replace all of the Google Analytics code on your site.

First, we’ll cover how to get Universal Analytics running.

Then, I’ll walk you through the changes so you can make the call on whether you want to switch right away or hold off a bit.

Continue reading here: Universal Analytics: Switching to the Next Version of Google Analytics.

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(Not Provided) Not Anymore

An amazing presentation by Mozzy Tim Resnik… which teaches you (through the help of GA filters) how to analyze more data beyond the Organic Tab on Google Analytics which nowadays is 75% (Not Provided) Keywords.

Typical Digital Display Advertising Costs

  • AOL, Yahoo and other major publishers sell day-long homepage takeovers for around $500,000, media buyers report.
  • According to media buyers, Hulu currently sells its video ad inventory at around a $30 CPM.
  • Agencies say BuzzFeed typically charges around $100,000 for four or five pieces of branded content.
  • YouTube’s homepage ad units cost up to $500,000 a day.
  • Promoted trending topics on Twitter currently sell for up to $120,000 a day.
  • Tumblr’s Radar ad unit costs $25,000 for 6 million impressions, not including any earned media those impressions may lead to if and when users share that content around the network. 
  • Media buyers say Forbes charges around an $80 CPM for its welcome interstitial ads.
  • A typical video ad network buy is charged in the region of $10 CPM. On that basis, $4 million could buy around 400 million impressions.

For More See What a $4 Mil. Super Bowl Ad Could Buy in Digital | Digiday.

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Businesses, Avoid Fake Local Reviews! You’d Be Surprised What’s Considered Fake….

Google Warns SEO & Businesses to Avoid Fake Reviews – Search Engine Watch #SEW.

Once I saw this I had to share… many of us know that part of the Google Local Search Algorithm are getting reviews on your Google+ Local Page. Looks like Google, in their latest Algorithm update, is cracking down on fake reviews and those who are trying to game the system. The most interesting point I read was:

On a related note, Google advises against companies asking customers to write a review on a computer or tablet located on the business’s premises. Google said businesses should send reminder emails to customers encouraging them to review the business on their own time – just don’t go so far as to give free gifts or discounts in exchange for encouraging them to leave positive reviews, Google warned.

I wonder how some business models like, BrightWhistle.com, will deal with this warning. One of its main products is a review app that is supposed to be given to a doctor’s patients on a tablet before they leave….

It will be interesting to see…

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Tool to Determine the REAL Winner in an Ad Copy A/B Split Test

I stumbled upon this amazing worksheet which helps you determine the REAL winner of a Google Adwords Ad Copy Split Test.

I created a simple excel Ad Copy Split Testing Significance Calculator to make it easier. Simply fill the yellow cells with appropriate data and choose the significance level.

Download it here

via Ad Copy A/B Testing for Statistical Significance is Easy! UPDATED | Point It.

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Facebook for Content Marketers?

Just read an awesome post on Copyblogger.com about the issues with Facebook, and the misnomer of people thinking that Facebook should be their businesses home base.

Copyblogger calls this “digital sharecropping” – which is the dangerous practice of building your online business on someone else’s virtual land.

The article goes through 3 things that one should keep in mind when deciding on using Facebook to promote your business.

  1. Facebook owes you nothing
  2. Understand WHY people USE the platform
  3. Facebook is an outpost, not your home base
On a related note: I found another cool article off of Twitter:

That talks about the 4 factors that decide what shows up in your newsfeed on Facebook.

If you interacted with an author’s posts before: If you ‘like’ every post by a page that Facebook shows you, it will show you more from that page.

Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post.

Your interaction with posts of the same type in the past: If you always ‘like’ photos, there’s a better chance you’ll see a photo posted by a page.

If that specific post has received complaints by other users who have seen it, or the page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.”

This further sheds light on what you have to deal with when entering the Facebook space for your business.

How are you planning on dealing with Facebook in 2012

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