With the public release of Universal Analytics, there are now many different methods to collect data from your website with Google Analytics. The aim of this guide is to provide guidance on which of these methods is right for your organization — and when you should consider a move to Universal Analytics — by presenting a decision tree to help organizations reach the best possible outcomes for meeting their data requirements.
Excellent Blog Post describing the different styles of GA code – also brings up the GREAT news that soon we will be able to migrate our old GA code into the new Universal Analytics Code… you don’t have to wait until then, try using it now by setting up a new web property on GA. To learn more…
Should You Upgrade to Googles Universal Analytics? | Cardinal Path Blog.
Check out this EXCELLENT list of easy-to-produce landing page platforms perfect for your PPC/SEM Campaigns.
Also find: Features, Pricing and Highlights
11 Landing Page Platforms: Create and Test Landing Pages Without IT | Cardinal Path Blog.
4. ION INTERACTIVE
5. KICKOFF LABS
10. PREMISE FOR WORDPRESS
Let us know if they missed any….
There are three things a retailer must do:
First, a retailer’s site must have what is known as a “vary header” that indicates user agent the mobile platform initiating a request; this tells Google that the content at the URL varies by user agent, Klais says.
Second, for desktop pages and mobile pages that correspond to one another, retailers must insert on the desktop page a meta-tag called an alternate tag that identifies the mobile version of the desktop page and the mobile URL, Klais says.
And third, to complete the loop, retailers must insert on the mobile page a meta-tag called a canonical tag that identifies the desktop version of the page and the desktop URL, Klais says.
via Mobile Commerce – Google cracks down on mobile laggards – Internet Retailer.
By far the most complete description I’ve read about Universal Analytics.
Back in October 2012, Google announced Universal Analytics as the next version of Google Analytics. The tracking code has been overhauled completely, and there are plenty of back-end improvements.
And they just opened up the beta to the public.
Even though there aren’t any new reports yet, you’ll need to switch over to Universal Analytics sooner or later if you want to keep getting access to the improvements in Google Analytics.
Full disclosure: moving to Universal Analytics isn’t a quick upgrade. You’ll need to set up a new property and replace all of the Google Analytics code on your site.
First, we’ll cover how to get Universal Analytics running.
Then, I’ll walk you through the changes so you can make the call on whether you want to switch right away or hold off a bit.
Continue reading here: Universal Analytics: Switching to the Next Version of Google Analytics.
An amazing presentation by Mozzy Tim Resnik… which teaches you (through the help of GA filters) how to analyze more data beyond the Organic Tab on Google Analytics which nowadays is 75% (Not Provided) Keywords.
Google Warns SEO & Businesses to Avoid Fake Reviews – Search Engine Watch #SEW.
Once I saw this I had to share… many of us know that part of the Google Local Search Algorithm are getting reviews on your Google+ Local Page. Looks like Google, in their latest Algorithm update, is cracking down on fake reviews and those who are trying to game the system. The most interesting point I read was:
On a related note, Google advises against companies asking customers to write a review on a computer or tablet located on the business’s premises. Google said businesses should send reminder emails to customers encouraging them to review the business on their own time – just don’t go so far as to give free gifts or discounts in exchange for encouraging them to leave positive reviews, Google warned.
I wonder how some business models like, BrightWhistle.com, will deal with this warning. One of its main products is a review app that is supposed to be given to a doctor’s patients on a tablet before they leave….
It will be interesting to see…
Awesome Infographic from The Whole Brain Group that I found on Hubspot… it explains Inbound Marketing PERFECTLY!
A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC].